For 75 years, Cardinal Hayes has provided a private, college-preparatory education and opportunity to the primarily minority students of the South Bronx. At Hayes, 98% of students continue on to college.
The Challenge: Cardinal Hayes faced diminished financial support and needed to reinvigorate giving to its endowment to ensure its future. The goal: 20 million dollars.
The Solution: Content-rich publications featuring positive and humanizing success-stories and student stories to fully engage and inspire alumni to give.
Book jacket design for Gerard J. Pelisson's The School That Makes The Concourse Grand
Cover designs and layouts for Hayes Magazine